California is renowned for its stunning landscapes, vibrant culture, booming tech industry, and highly competitive real estate marketing. As summer transitions into fall, this season holds immense potential for real estate professionals to increase their marketing spending and propel their businesses forward. In this blog post, we’ll explore why and how WALKINTOUR® can help you maximize your digital marketing investment.

  • Seasonal Market Dynamics

September marks a pivotal point in the real estate calendar. As families return from summer vacations and settle into routines, they often turn their attention to buying or selling homes. Moreover, this period aligns with the end of summer and the start of the school year, driving many to seek new housing options. Realtors can position themselves to capture this renewed interest and secure more leads by ensuring that all their listings have an attractive Single Property Website grabbing the attention of homebuyers. 

  • Reduced Competition

As fall approaches, some realtors opt to decrease their marketing spending, believing the peak season has passed. This creates a golden opportunity for savvy realtors to stand out and gain a competitive advantage by increasing their marketing efforts in September. Check out WALKINTOUR® service packages to choose the right combination to make you shine in the real estate digital environment. 

  • Engaging Seasonal Themes

September brings various engaging seasonal themes that realtors can leverage in their marketing campaigns. Back-to-school season, Labor Day, and the anticipation of upcoming holidays create a wealth of content ideas for realtors to connect with their audience. Crafting marketing materials that resonate with these themes captures attention and fosters a sense of relatability and emotional connection with potential clients.

  • Stunning Weather and Showcasing Properties

Fall weather is ideal for showcasing properties, conducting open houses, and arranging outdoor events. This gives realtors the perfect backdrop to present properties in their best light and create memorable experiences for potential buyers. By investing in high-quality marketing add-ons like twilight photography, 3D WALKINTOUR® , or Drone photography, realtors can highlight the charm and appeal of properties, attracting more qualified leads.

  • Digital Domination and Social Media Engagement

In today’s digital age, online presence is paramount. Increasing marketing spending in September enables realtors to optimize their digital strategies and engage potential clients on social media platforms. Realtors can extend their reach and capture the attention of tech-savvy buyers actively searching for properties, captivating with stunning content and utilizing innovative marketing techniques.

  • Preparation for the Upcoming Slow Season

The real estate market often experiences a slowdown as fall progresses into winter. Realtors can generate a healthy pipeline of leads that can sustain them through the quieter months by investing in marketing during September. This proactive approach sets the stage for continued success and minimizes the impact of seasonal fluctuations.


In the competitive landscape of California real estate, seizing opportunities at the right time is essential. September offers a window of opportunity for realtors to make a significant impact by increasing their marketing spending.WALKINTOUR® helps realtors to position themselves for a successful season by facilitating an improved digital presence and visual content,  building the foundation for long-term growth.